The iPhone is arguably the most important business tool ever invented, but only a small number of people really seem to appreciate that fact. Mobile handheld devices are typically seen as a product, not something that facilitates business.
But that’s a long way from the truth. Anyone who has an iPhone and can connect to other people is at a massive advantage.
The main reason the iPhone is such a fabulous business tool isn’t to do with its ability to make phone calls (though that certainly helps). Rather, it’s the fact that the phone has so many other capabilities, some of which required whole teams of people to perform in the past.
Here are some reasons why the iPhone is such a compelling business tool.
It Improves Productivity
If you’re setting up a small business from home, it can be difficult to improve productivity by yourself. You work as fast as you can, but you never seem to be able to get it all done.
That’s where the iPhone comes in handy. Apple sells the iPhone with iWork, a suite of productivity software designed to make your days more productive. What’s nice about the iWork suite, which contains, Keynote, Pages, iPhoto, and Numbers, is that you can connect it via iCloud and share it with other people. It also has many premium features, making it an excellent option for anyone who wants to rely more on their phone and less on their other devices.
It Makes It Easier For You To Sell
Small businesses shied away from building their own apps in the past because they were worried about the costs. But app development is now so affordable that virtually anyone setting up a business can do it.
Apps are critical because they make it much easier to sell. Rather than forcing customers to go through a clunky browser, apps let you tailor the experience to their needs. Interactions with your brand become far more pleasant and compelling.
It Boosts Analytics
The iPhone is also a wonderful way to boost your analytics capabilities and find out what’s really going on in your enterprise.
iPhones come with a built-in analytics app. This lets you track a variety of data and get regular reports, showing you where you’re at. It can also update you automatically, depending on your specification.
For instance, if you want to track profit, you can do that from the app. You can also see whether things are improving over time or if you need to make changes.
It Lets You Host Remote Meetings
Lastly, if you’re constantly on the phone with various stakeholders and suppliers, the iPhone is a wonderful way to stay connected with all of them.
Apple, for instance, equips the iPhone with a virtual meeting room with up to 25 people. You can manage everything in a similar way to a Zoom call as long as you can connect to the internet. You can also do things like keyboard and mouse sharing for troubleshooting or letting multiple people conduct presentations.