Yes you read this post title right, Birds eye are now doing a frozen breakfast range too and we were only too happy to help sample it.
In my local Iceland store the new products were in the first freezer I came too, (they can be found in most supermarkets). The products include sweet waffles, pancakes and croissants (the latter was not in store unfortunately).
My kids were quite bemused that they could have birds eye products for breakfast, being that they are more used to fish fingers and nuggets from the same company. They also found it strange having something frozen.
The waffles and pancakes both take just minutes to make and both go in the toaster.
Iceland currently have a 2 for £3 deal on these packs.