Selling products online is very different to selling them in a shop. In a shop, someone can inspect a product and see it close up, helping to make the purchase decision easier. When it comes to shopping online, however, you need to work extra hard to display your products in the best light.
So where do you even begin to help your products shine online? Check out some of the following tips to help you show off your products online.
Take great photos
Photos are important for showcasing the best of your products. It’s important to show your products from a variety of angles, with close-ups and a focus on some of the finer details. Learning how to improve your product photography can help you ensure your products look their best online. Videos can also help, as well as visualization tools such as try-on simulators that can help a customer see a product in a more realistic setting.
Don’t settle for sub-standard descriptions
While visuals are important, your product descriptions are also a vital tool for helping customers make purchase decisions. Providing detail can give your customers the information they need about a product, but it is also a handy tip for improving your SEO too. If your existing blurbs aren’t hitting the mark, you need to find ways to improve your product descriptions that will help your products sell. Make sure you provide detailed information about materials, sizes, weight and other key details that your customers will need.
Allow customers to ask questions (and give them quick answers)
Allowing your customers to ask questions means they can get fast answers that will help them buy a product. If they have to wait too long, there’s every chance they might not complete the purchase. Instant chat is one of the ways that you can provide answers to your customers, so click here to find out more about adding this feature to your website. Some websites also display previous customer questions, which can help influence purchase decisions easily.
Display reviews
Reviews are important when it comes to online shopping. People read reviews to get a better sense of a product or service, helping to provide the word of mouth that forms such an important part of the purchase decisions. Encourage reviews through incentives such as prize draws, discounts, etc., as this can give your products the boost they need. If you can, try to respond to reviews, especially on third-party websites, as this is important for developing trust online.
There are some great ways of displaying your products to help encourage as many sales as possible. From improving your photography to providing detailed information to customers, you can make the shopping experience as informative as possible to help encourage sales. Whether you’re starting a service business or you’re opening an ecommerce store, the way you display your products or services is important to provide an excellent customer experience.
