Hug-Mi huggable backpack & Competition

Jordanna is a typical little girl who loves her bags and also loves dressing up. Hug-Mi takes care if both of her loves by being the worlds first fully functioning huggable backpack. It combines 3 elements of being a useable bag, a hat and a fun costume. The bags come in lots of fun furry characters which include a panda, bear, ladybird, Dalmatian and pony as well as a few others. Each character bag had its own unique name which all end in “mi” such as pony-mi.

For Jordanna I chose the Leopard character which is called Leo-mi. Jordanna likes her animal prints and spots so I knew she would be happy with this particular one.

Leo-Mi has a very cute face I think with big droopy eyes. He is very soft and furry and so huggable.

The card you see in this photograph is not just a tag but rather his own passport to keep. It has Leo-Mi's details on along with his picture and space for Jordannas picture and info too.

The bag itself opens and closes with the zipper which can be clearly seen on the picture above.
The bag measures 34x18x48cm and on first inspection it didn't look like it would hold that much but it's quite deceptive. Jordanna decided she liked it so much and really wanted to take it school. She managed to fit 3 books inside plus her glasses and a water bottle. She goes to get fathers house at weekends too and easily fits her clothes and bits inside it. The bag even has a hidden plush pocket inside too which is perfect for small toys and secret sweets.

The Leopards face forms the hat/hood and the costume arms are carefully tucked away inside the bag. These are very easily pulled out and pushed back in for costume time. The sleeves have soft plush paws on the end and a strap to slip hands in. Both the arms and the bag strap have Velcro straps for the arms to hug the bag.

Jordanna seemed over the moon with the new backpack, wanting to carry and take it everywhere with her. It's very comfy on she tells me and even keeps her warmer. As well as being a role play costume the animal hood also doubles up as a hat to keep the head warm outside and it seems animal hats are the latest fashion at Jordannas school.

Role play is of course very important to a child’s development. It helps their imaginations to develop and whilst engaging in role play activities a child can become whoever they want to be. In Jordanna’s case this time it’s a Leopard which is more cute and cuddly than fierce..


A lot of Jordannas friends love her Hug-mi too and have asked where she got it from. Of course baby sister also loves it and I think she too wants one herself. She puts it on and makes funny Roar noises.


Charity Work

Hug-Mi is more than just a bag and more than just a fun role play costume. The characters have a little story to them in that they are all endangered species. Ani-Me continues to support these species by adopting the animals to match their character bags. By purchasing a character bag the buyer is supporting the charities and species.

More details on the Hug-Mi bags can be found at Ani-Me and also The Kickstarter project along with a video to watch here.




Ani-Mi are giving away one of their Hug-Mi bags. I am unable to specify which character the winner will receive, it will be a surprise.
The competition is open to UK residents. As it's mid December there is no guarantee that the winners prize will arrive before Christmas.

Enter by ………………………….. RAFFLECOPTER …………………………………….

The competition will end on December 18th. Good Luck.

Win competitions at – See more at:


  1. Becca Staples
    December 12, 2014 / 14:07

    I would like an elephant design, my boys would love to dress up and have the long trunk x

  2. December 12, 2014 / 14:55

    I would choose a reindeer as I would attach a red pom pom nose on for Christmas take it off again after Christmas! Every year when the Christmas markets come to our town, they bring along some real reindeer and they are adorable!

  3. Samantha Ripley O'Donnell
    December 12, 2014 / 15:50

    A panda, my kids are obsessed with them at the mo

  4. Monica Gilbert
    December 12, 2014 / 16:53

    I’d like a black and white cat. We’ve seen many friendly cats that are those colors, and I’m sure my daughter would like to pretend to be one.

  5. karen cowley
    December 12, 2014 / 18:01

    I’d love a bunny rabbit design, very cute xx

  6. Chloe Martin
    December 12, 2014 / 19:06

    My little cousin would adore the leopard one, she loves them, brilliant idea x

  7. emmav6
    December 12, 2014 / 19:42

    a fox would be perfect

  8. lynn heath
    December 12, 2014 / 20:17

    I would have to choose a giraffe, my son loves them the most when we visit the zoo

  9. Ruth Harwood
    December 13, 2014 / 08:06

    I think I’d choose a cat, probably modelled on our own πŸ™‚

  10. Lynsey Buchanan
    December 13, 2014 / 12:54

    A cute panda

  11. December 13, 2014 / 21:58

    Would love a pony one or even a dragon. πŸ™‚

  12. December 13, 2014 / 23:41

    I’d love a dinosaur for my eldest son Jack who is 1, because he is Rawwwsome! πŸ˜€

  13. Keith H
    December 14, 2014 / 19:28

    Got to be a Basset Hound

    • Anonymous
      December 14, 2014 / 20:18

      We are planning to design a collection of dogs πŸ™‚ The Hug-mi team

  14. ashleigh allan
    December 14, 2014 / 20:35

    A dinosaur one!

  15. Michaela Hannah
    December 15, 2014 / 14:22

    I would design a butterfly one because it would be lovely bright colours

  16. Liam Bishop
    December 15, 2014 / 14:35

    A dinosaur! my boy loves them.

  17. Sara Jane G
    December 15, 2014 / 15:16

    A monkey for my cheeky monkey

  18. aaron broad
    December 15, 2014 / 17:23

    I would choose a sloth because Sloth’s are cool

  19. Hannah Bee Griffin
    December 16, 2014 / 06:10

    I think that a Dragon would be fantastic

  20. Libby McGlynn
    December 16, 2014 / 15:16

    Wow I’ve never seen these before! My little one has something like this but it’s just a House Coat with Ladybird head, This is so much Better though! She likes her H.Coat and pretends to be a bug in it too (But it is limited as the face is at the back of the head) But this would be super for her! One she could take outside and wear if it got chilly plus having the fun of dressing up! So glad I’ve seen this because its my girls BDay Jan 6th and this would be a great little gift! Cheers!

  21. Viv C
    December 16, 2014 / 16:37

    an Owl – because it’s my daughters animal/character (my mother has decided each of her grandchildren are an animal and buys all gifts on the theme)

  22. Jackie Chapman
    December 17, 2014 / 01:59

    A giraffe!

  23. Chris E Andrews
    December 17, 2014 / 14:42

    If you could design your own Hug-Mi backpack which animal would you choose?…………a fox with its lovely bushy tail

  24. Pamela Risk
    December 17, 2014 / 21:04

    a cow would be good

    December 18, 2014 / 00:55

    A monkey

  26. kate deakin
    December 18, 2014 / 07:35

    a dog I think

  27. Michelle orchard
    December 18, 2014 / 12:05

    A dog for me πŸ™‚ happy Xmas ❄️⛄️❄️

  28. nicola atkins
    December 18, 2014 / 12:14

    I would have a horse!

  29. samantha price
    December 18, 2014 / 12:14

    a dinosaur would look great

    December 18, 2014 / 18:56

    My daughter would love a horse.

  31. Chris Fletcher
    December 18, 2014 / 18:57

    Definitely a Tiger!

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