Imp Kids was set up by Liz Marsh. Having a toddler herself; imp kids came about through the need of durable clothing that is easy to take on and off and that does not lose shape or colour when washed.
The Villlervalla range has been introduced to the UK market by Imp Kids. The design is Swedish and the clothes designed for both babies and boys & girls ages 0-10 years.
Jordanna has been sent a lovely Summer dress from the Villlervalla Cloud range.
The dress comes in a choice of two colours. Sky Blue and Raspberry Pink. As Jordanna loves pink and is a real girly girl, I chose the pink one.
The dress design is patterns of multicoloured clouds on a pink background.
The cloud pattern goes all the way around the dress, making it equally stunning on both front and back.
It fastens with poppers at the back making it very easy to fasten and take off. It is a sleeveless dress and perfect for Summer days (warm days that is!)
For Jordanna I opted for the 7 year size as she has her 7th birthday in July. It is always tricky to judge which size will fit children best without seeing the products first. Luckily the dress seems to fit her perfectly.
Overall it is a very fun, bright, colourful pretty dress. I think the colours make Jordannas little face light up.
I have washed it once too since receiving it. It has not shrunk or faded and I also found it did not need ironing either.
The Villlervalla cloud dress costs £15.95. It comes in Sky Blue too and T-shirts with the same cloud print are also available. Check Imp kids for more details.