Seminars play an important role in putting the business on its feet. It makes sure that the marketing department stays alive and the customers see those magical traits of your business which makes them crave your products. No matter if it is your company’s first seminar or a thousandth if you will not do the proper planning; it will be chaotic, doing more harm than good. From outside it may seem to be a piece of cake as all one needs to do is call people over and have a speaker who will do talking and that’s it. But it is far more than that.
Every single detail matters. It is completely in your hand. Your choices will decide if you will get the maximum benefit out of your seminar or it will turn out to be just a waste of money. Before starting up the things, you have to get the paper and pencil and write down all the important things which you do not want to miss in the hassle of preparations.
Make a Proper Strategic Plan
You must be crystal clear about the main purpose of your seminar. For this purpose, you can ask yourself different questions. Why are you holding it? What are my goals concerning this seminar? How many people will be attending the event personally? And how much traffic are you expecting on your social media while you are going live? And the other important thing is that you must know what profit you will be driving from it. If you know all these facts and figures, you can move to the next step.
Draft of the Budget
There is no doubt in the fact that the more you invest in your seminar, the better it will turn out. But it does not mean that you disturb your budget while spending on unnecessary things. To make sure that you do not overdo it and drown with the flow, make the rough budget, and follow it. Set the maximum limits.
Proper Venue & Vendors
Before choosing the venue, you must keep having an estimation of the number of expected attendees to decide the capacity of the venue. Choose the venue while keeping in mind the geographical importance. It will be better if you choose the location where your guests can easily reach as it will increase their chances of attending the event. The details like infrastructure and availability of wifi are also worth considering.
You must make sure that the venue comes with vendors as you do not want to go for hiring them separately. They must be well depressed with proper identity cards and lanyards of your company hanging around their neck. Your staff members must also be wearing them as it will speak of their identity and affiliation with the agency without them talking. If you do not have lanyards for your company yet, you can get perfect customized lanyards from 4inlanyards.com. They provide the best quality lanyards at highly affordable prices.
Get an Influential Motivational Speaker
Speaker will be playing the most imperial role in the whole event. So, it is important to choose one wisely. By going for a well-known and effective speaker you can put the spell on your attendees. All you need to do is compile the list of ideal speakers and choose the one who is willing to give you time and has an affordable fee. You must also make sure that the speaker you are going for has spoken for similar events as it will be a lot better.
One of the most affected techniques to make sure that people do not forget about your seminar soon after leaving the doors is to provide them with souvenirs. Doing giveaways and lucky draws are effective as it involves the active participation of the clients. You do not need to get expensive gifts as you will not be able to cover a great audience with that. Try giving away some gifts like pens, mugs, diaries, shirts, and lanyards. But you have to make sure that all of these things are customized with the company’s logo and name. Your gift of mugs can be packed with candy, or complimentary coffee pods for their machines, and you can even make entire gifts out of the mugs you have with your company credentials on it. Add some ribbon and plastic wrap and you can ensure that you are giving away something that people remember receiving. The right gifts will also make you stand out and people are always heading to seminars for the swag! Good swag equals a great response!
Promotion of the Seminar
Although the seminar itself is an effective means of the advertisement but to ensure its success, you have to do proper advertisement for your seminar as well. This is because it will depict an active image of your company and will cross more eyes. You can use social media for doing so. Hiring a professional company to handle the marketing can do wonders as it is one of the most effective sales-boosting marketing strategies.
Crosscheck Everything Twice
The key to perfection is cross-checking. Checking all the details and then rechecking will help you to eradicate any problem which may hinder the proper holding of the seminar. By following all these points, you can turn your mere seminar into a huge success.